Olga  Lopez

Olga Lopez

Broker Associate/REALTOR®

License #: CA DRE 01790382

REALTY EXPERTS

Mobile:
510-364-2284
Office:
510-226-2444 ext. 2075
Email Me

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5 videos every real estate agent should make and repurpose

USA Real Estate News-Inman - Thu, 2026-01-29 18:15
The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes.

How pop-bys keep you top of mind for repeat and referral business

USA Real Estate News-Inman - Thu, 2026-01-29 17:06
Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have.

Financial advisor debunks TikTok ‘finfluencer’ advice

USA Real Estate News-Inman - Thu, 2026-01-29 15:49
That viral tax hack might tank your business, CFP Amanda Neely writes. Here's how to tell the difference between entertainment and actual financial guidance and why your follower count won't save you.

AI chatbots are taking agents from newbie to pro in record time

USA Real Estate News-Inman - Thu, 2026-01-29 15:18
Find out how real estate agents are using ChatGPT and other AI chatbots to save time, sharpen strategy and compete like top producers.

Mortgage Rates Hold, Applications Down This Week

USA Real Estate News-RISMedia - Thu, 2026-01-29 14:41

This week saw a decrease in overall home purchase applications but the average mortgage rate held steady at or around three-year lows. The latest Primary Mortgage Market Survey® (PMMS®), released by Freddie Mac Thursday, shows the 30-year fixed-rate mortgage (FRM) averaging 6.10%, a slight increase of 1 basis point from last week’s rate average of…

The post Mortgage Rates Hold, Applications Down This Week appeared first on RISMedia.

Mixed Mortgage Message: Prepayments Tick Up on Refi Rush While FHA Foreclosure Activity Surges

USA Real Estate News-RISMedia - Thu, 2026-01-29 13:46

Lower mortgage rates at the end of 2025 prompted a refinance rush among current homeowners, helping boost prepayment rates to their highest level in three years, according to a new report from ICE Mortgage Technology. The monthly mortgage prepayment rate rose to 0.91% in December, just below the 3.5‑year high set in October, ICE reported…

The post Mixed Mortgage Message: Prepayments Tick Up on Refi Rush While FHA Foreclosure Activity Surges appeared first on RISMedia.

I read NAR’s 40-page annual report so you don’t have to

USA Real Estate News-Inman - Thu, 2026-01-29 13:33
Accountability and genuine transparency are still missing from NAR's communications, coach Darryl Davis writes, and Realtors deserve better.

Zillow announces expanded brand approach in response to home affordability challenges

USA Real Estate News-Inman - Thu, 2026-01-29 13:21
Zillow announced on Thursday the launch of a new platform, campaign and tagline called "Someday Starts Today," which is "designed to support people at every stage of the home journey."

2025 Home Sales Data Suggests a Shift Toward Market Normalization This Year

USA Real Estate News-RISMedia - Thu, 2026-01-29 13:14

With predictions flooding in left and right from real estate economists suggesting that 2026 will be an improved year for housing, recent data from ATTOM supports this view—showing that home sale trends that began in 2025 will pave the way toward normalization in the market throughout 2026. ATTOM’s Year-End 2025 U.S. Home Sales Report found…

The post 2025 Home Sales Data Suggests a Shift Toward Market Normalization This Year appeared first on RISMedia.

Zillow Launches New Campaign: ‘Someday Starts Today’

USA Real Estate News-RISMedia - Thu, 2026-01-29 12:55

Zillow has announced its new national brand platform—“Someday Starts Today”—designed to support people at every stage of the home journey, from those ready to move now to those still only imagining what’s possible. The campaign debuts Feb. 1 in connection with Zillow advertising that will air during the Grammy Awards broadcast, and the portal stated…

The post Zillow Launches New Campaign: ‘Someday Starts Today’ appeared first on RISMedia.

Home Remodeling Spending Projected to Grow Slowly in 2026

USA Real Estate News-RISMedia - Thu, 2026-01-29 12:20

How many remodeling referrals should agents expect to hand out to past clients this year? According to the Harvard University’s Joint Center for Housing Studies (JCHS) latest update to its Leading Indicator of Remodeling Activity (LIRA), spending on remodeling is expected to grow, but slow down gradually, as the year goes on.  The current year-over-year…

The post Home Remodeling Spending Projected to Grow Slowly in 2026 appeared first on RISMedia.

So pretty much everyone in real estate is using AI now

USA Real Estate News-Inman - Thu, 2026-01-29 11:03
In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more.
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