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Law Effectively Banning ‘Trigger Leads’ in Mortgage Applications Takes Effect
On March 5, 2026, the practical ban on mortgage industry trigger leads—signed into law in September 2025 with essentially unanimous support in Congress—has officially taken effect. This change is meant to ease one problem that homebuyers searching for a mortgage face. Trigger leads are a practice where one of the three major credit bureaus (Equifax,…
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Fathom Realty Expands Southern New Jersey Presence With Addition of 50-Agent Firm
Fathom Realty announces that EXIT Homestead Realty Professionals has joined the brokerage, expanding Fathom’s presence in Southern New Jersey and adding more than 50 agents to its growing national network. The company says the move reflects Homestead Realty Professionals’ alignment with Fathom’s technology-driven platform, concierge-level services and agent-first business model. By joining Fathom, the team…
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3 Questions Every Agent Should Ask Hesitant Buyers
Hesitant buyers don’t always say they’re hesitant. They might say they’re “just browsing,” or they want to “see what happens with rates” or that they’re “waiting for the perfect home.” In today’s market—where affordability concerns, rate sensitivity and uncertainty still linger—agents who move deals forward aren’t the most aggressive; they’re the most curious. The right…
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