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The American Real Estate Association (ARA) on Nov. 9 announced that SERHANT., founded by celebrity agent Ryan Serhant, famous for his Manhattan-based reality TV show, has joined the national trade association.  Since expanding beyond New York in 2023, SERHANT. has grown to 20 states and Washington, D.C., including 2026 launches in California, Texas, Colorado, Massachusetts…

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With properties potentially spending more time on the market and buyers becoming increasingly selective, real estate agents who wait until a listing goes live to start searching for interested buyers may find themselves at a disadvantage. Building a reliable buyer network before you need it can help you market listings more strategically, better understand local…

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