Olga  Lopez

Olga Lopez

Broker Associate/REALTOR®

License #: CA DRE 01790382

REALTY EXPERTS

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How Brokers Are Pivoting Pricing Conversations Amid Rise in AI-Driven Valuations

USA Real Estate News-RISMedia - Fri, 2026-10-23 13:50

Pricing discussions with sellers is both an art and a science. Comparable listings data have always played a key role in determining asking price, as do algorithmic tools like automated valuation models (AVMs), but real estate agents say those values are a useful starting point—not a final valuation. That’s where their local knowledge about a…

The post How Brokers Are Pivoting Pricing Conversations Amid Rise in AI-Driven Valuations appeared first on RISMedia.

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